Doğu Karadeniz Bölgesinde (TR9) Konumun Oda Fiyatları üzerine Etkisinin Hedonik Fiyat Modeli ile İncelenmesi

Despite the destructive impact of Covid-19 Pandemic, tourism is one Turkey’s dynamic and fastest growing sectors. In recent years, sector started to attract visitors for alternative forms such as sports, health nature tourism. Lately, East Black Sea Region (TR9) preferred by outdoor sports enthusiasts. The constant growth in tourist arrivals overnights have increased both supply demand accommodation which considered a differentiated product terms pricing. There variety attributes or 'characteristics' on rates charged hotel rooms. To this end, study aims seek that influence overall prices facilities using hedonic price methods. particular location room investigated. results show star category, size, parking, beach, Arabic speaking staff are significantly associated with rates. Moreover, tourists willing pay more accommodations close airport visiting sites mostly located highlands region. Therefore, establishments region explains differences accessibility site selection. would be useful managers local policy-makers order design their pricing policies